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Jobs / Liqid Lig

Senior Product Manager – Growth & Acquisition (f/m/d)

Liqid Lig·Berlinsenior

In short

  • →Líder en crecimiento digital end-to-end para nuevos clientes en una fintech híbrida.
  • →Diseñas y optimizas funnels completos desde el sitio web hasta la primera inversión, con fuerte enfoque en branding premium.
  • →Destaca por liderar sistemas de crecimiento escalables con tecnología de marketing y experimentación.

Fluent in German and English

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The questions they'll ask you

1. ¿Cómo diseñarías un funnel de onboarding para nuevos clientes que combine experiencia digital y asesoramiento humano?

2. ¿Qué KPIs definirías como North Star para la adquisición de clientes en una fintech? Explica tu elección.

3. Describe una experiencia donde hayas integrado un cambio de branding en una experiencia de producto de forma efectiva.

🔒 +7 more questions

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💵 USD · Remote · No visa

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What they ask for

  • ✓5+ años en gestión de producto o crecimiento, con experiencia en fintech o venta híbrida.
  • ✓Experiencia práctica con herramientas de analytics, CRM y MarTech.
  • ✓Capacidad para traducir narrativas de marca en experiencias producto nativas.
  • ✓Habilidades sólidas en A/B testing, segmentación y métricas de conversión.
  • ✓Fluidez en alemán e inglés para colaborar con equipos multidisciplinarios.
  • ✓Mentalidad de thought leader con capacidad de priorización estratégica en entornos ágiles.

Don't tick every box? That's normal — your free dossier shows your gaps and how to cover them in the interview.

MarTech stacktrackingattributionCRMlifecycle toolinganalyticsA/B testsexperimentsPoCsproduct-native experiences

Who should you write to at Liqid Lig?

Your free dossier identifies the people who'd interview you — their background, what they value, and how to reach out so you stand out before applying.

Your Role As Senior Product Manager – Growth & Acquisition (f/m/d) you own LIQID’s digital new-client growth end-to-end. From the first website interaction to onboarding and the first investment, you design and scale high-performing acquisition journeys across different channels (digital, offline, mail) in close collaboration with Marketing & Sales. You ensure that brand, messaging and premium positioning are deeply understood and consistently reflected across product, funnel and lifecycle experiences. What you’ll do: End-to-End Growth Ownership: Own the full digital acquisition funnel from Website → Exploration → Signup → Checkout → First Investment. You will define and drive North Star and funnel KPIs across marketing and product. Build sustainable, repeatable growth systems instead of one-off optimizations that will integrate digital user journeys & emphasize our hybrid, human acquisition model. Funnel, Conversion & Brand Experience: You design and optimize exploration and onboarding journeys together with Product Design and Marketing, while ensuring consistent premium branding, tone and messaging across all acquisition touchpoints. You translate brand narratives and campaigns into product-native experiences that build trust and drive conversion. MarTech, Data & Experimentation: You will own and evolve the MarTech stack together with Marketing (tracking, attribution, CRM, lifecycle tooling), define tracking schemas and user properties for full-funnel visibility and run A/B tests, experiments and PoCs across marketing and product surfaces. Thought Leadership with Hands-on Mentality: You Act as Product Manager and Product Owner for growth initiatives, co-lead a cross-functional team spanning Engineering, Design and Marketing-adjacent roles. By constantly prioritizing initiatives based on impact, brand fit and strategic alignment, you will evolve as thought leader for digital growth initiatives. What you bring: Background : 5+ years of experience in Product Management, Growth, or Digital Product roles, FinTech or hybrid sales experience is a plus. Analytical & Technical Understanding: Hands-on experience with analytics, tracking, CRM tools & MarTech. Strong understanding of growth funnels, conversion optimization, experimentation. Communication & Language: Fluent in German and English, able to align Product, Design, Engineering, CRM and Relationship Management around one coherent client experience, and to represent your roadmap credibly toward leadership. Drive & Motivation : Comfortable in fast-paced, high-ownership scale-up environments. Personal interest in investment topics is a big plus. Don’t meet all the requirements? Apply anyway! We look forward to receiving your application. What we offer: Diversity : Flat hierarchies and cultural openness make you an integral part of our diverse team of international talents from day one. Flexibility : We don’t complicate your life. You’ll find the right balance with flexible work models, working hours, and remote work options. 28 days of vacation and two additional days off on December 24 and 31 ensure you have ample time to unwind. Appreciation : You’ll help shape the future of digital wealth management with us in an innovative, multi-award-winning company on a growth trajectory, with high market relevance and plenty of space for your ideas. Development : We support your personal and professional growth with an annual development budget of €1,500. Additionally, at the start of your tenure at LIQID, you’ll receive high-quality equipment, including a MacBook, headphones, and a display. Smart Money : As a LIQIDian, you'll enjoy attractive terms for our investment strategies, a monthly lunch allowance, and exclusive discounts with various providers. Well-being : Regional organic products keep you fit in the office, and our health initiatives or Health Assistance Program go far beyond that.

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