Product Marketing Manager (Robotics & Automation)

RobCo·Munichmid

In short

→Gestiona marketing de producto para robótica embebida e integrada en fábricas.
→Crea contenido real (casos de uso, whitepapers, videos) basado en clientes reales para ayudar a ventas y socios.
→Eres la primera persona en esta función: creas desde cero una área estratégica con impacto directo.

Fluent in English; German is a strong plus.

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What they ask for

✓3-5 años en marketing de producto, contenido o marketing de clientes (B2B)
✓Habilidades probadas de redacción: whitepapers, estudios de caso
✓Curiosidad genuina por los clientes y capacidad para convertir entrevistas en contenido
✓Organización para mantener una biblioteca de contenido actualizada
✓Idioma inglés fluido; alemán es un plus
✓Experiencia en industria, manufactura o tecnología industrial es un gran diferenciador

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pitch decksbattlecardsobjection handlingwhitepaperscase studiesvideo contentcustomer interviewsreference librarycontent workflowspartner-led deals

Who should you write to at RobCo?

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About the Role at RobCo RobCo is building the category of Autonomous Industrial Robotics and we're doing it fast. We believe that automating the ordinary frees humans to do the extraordinary, and we're building the end-to-end robotics infrastructure to make that possible - hardware, software, and AI in one stack that just works. The Role RobCo goes to market across three streams: Alfie (our emerging, headline-making Physical AI product), Embedded Robotics, and Integrated Solutions. This role owns product marketing for the latter two — together the backbone of RobCo's current business. Embedded Robotics is our single largest source of net-new revenue today; Integrated Solutions is our large-deal, high-touch offering, often but not exclusively delivered together with partners. This is a depth role. You'll get genuinely close to customers and verticals - automotive, food & beverage, electronics, plastics, and more - and turn that understanding into the content and enablement material that helps Sales (and our partners) actually close. RobCo already has a growing library of real deployments with measurable results; a large part of this role is turning that raw material into whitepapers, case studies, and video content people actually use. Longer term, you'll help lay the groundwork for RobCoMMUNITY - the network of engaged customers and champions we're building across Embedded and Integrated. Finding and nurturing the customers willing to go public with their story is as much a part of this role as writing the story itself. Responsibilities 1. Sales Enablement for Embedded Robotics & Integrated Solutions Own enablement materials — pitch decks, battlecards, objection handling — for both streams. Integrated Solutions skews heavily toward partner-led deals — build materials that equip our partner network, not just our direct sellers. 2. Customer & Vertical Understanding Build and maintain vertical-specific messaging and use-case libraries — automotive, food & beverage, electronics, plastics, and beyond. Talk regularly to customers, Sales, and Solutions Engineering so messaging stays grounded in what's actually being deployed, not just what's on the roadmap. 3. Content Creation, at Volume Own whitepapers, case studies, and video content end-to-end — turning real deployments into content Sales can actually use in a deal. Keep the case study and reference library current as new proof points land — this is a living library, not a one-time project. 4. RobCoMMUNITY (Long-Term) Help lay the groundwork for RobCoMMUNITY across our customer landscape. Identify and nurture reference customers willing to go public - case studies, testimonials, events. We're Looking For Someone Who Has 3–5 years in Product Marketing, Content Marketing, or Customer Marketing - B2B; industrial or technical experience is a strong plus. Strong, proven writing skills - comfortable owning a whitepaper or case study from a rough customer conversation through to a finished, polished piece. Genuine curiosity about customers - comfortable interviewing a customer and turning their story into content that sells. Organized to keep a growing content library current - this role is as much about maintenance as creation. Fluent in English; German is a strong plus. Nice-to-Have Experience in industrial, manufacturing, robotics, or adjacent B2B tech. Experience supporting sales motions. Video content coordination experience. Familiarity with content workflows. Why Join RobCo The category of Autonomous Industrial Robotics is being defined right now, and our partner ecosystem is one of the key levers for how we scale across Europe and into the US. As the first person in this function, you will have a rare combination of strategic ownership and direct impact - building something from scratch that will matter at company scale.

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