Performance Marketing Manager

Vercel·Hybrid - San Francisco, New York City, Austinsenior

In short

→Gestiona campañas pagadas escalables en Google, Meta, LinkedIn y YouTube para adquirir clientes B2B y enterprise.
→Usa IA para automatizar campañas, crear creativos y acelerar pruebas, operando como un equipo más grande.
→El rol prioriza el rendimiento con ROAS, CAC bajo y datos limpios a través de sistemas automatizados.

Fluency in English is required

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What they ask for

✓5+ años gestionando campañas de performance en SaaS B2B o herramientas para desarrolladores
✓Hábitos AI-nativos: uso activo de IA para automatizar tareas, crear agentes o flujos de trabajo
✓Experiencia directa con Meta Ads, Google Search y YouTube, con LinkedIn como mínimo
✓Gestión de presupuestos de $1M a $5M+ anuales con resultados en ROAS y CAC
✓Habilidades sólidas en análisis de datos, storytelling con métricas y evaluación de audiencias
✓Tono y creatividad en copywriting, escalado mediante IA

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Who should you write to at Vercel?

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About Vercel: Vercel is the agentic infrastructure company. We free people and agents to ship what’s next. For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience. Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents. We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide . Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next. About the Role: You ll own paid acquisition at Vercel across Google, Meta, LinkedIn, YouTube, and emerging channels, with one goal driving the work: scalable, profitable customer acquisition for our self-serve and enterprise motions. This role is built for an analytical, AI-native growth marketer who cares about results, testing velocity, and scale. We want someone who has already wired AI into how they work, building agents, automations, and workflows that let them operate like a much larger team. You ll bring operational rigor to how we launch and scale campaigns, own the systems that make us faster, and turn our acquisition engine into a compounding growth loop. The work sits between strategy and execution, in close partnership with Product Marketing, Lifecycle, Creative, Data, and Marketing Operations, so the right message reaches the right developer or buyer in the right channel. What You Will Do: • Paid acquisition end to end across Google Search and YouTube, Meta, LinkedIn, and emerging channels, driving signups, activations, and pipeline • Multi-million-dollar annual paid media spend, where you beat ROAS and CAC targets and lower CAC over time • AI-driven operating leverage, building agents, automations, and AI-assisted workflows that compress campaign turnaround and scale creative production • Creative and audience testing, where you systematically find (and sometimes design) winning creative and audience segments, using AI to generate and iterate variants at high velocity • Measurement and attribution, building funnel reports and cohort analyses with Analytics, and owning event-based tracking, pixels, and conversion APIs so the data stays clean • Performance reporting, where you surface actionable insights and clear recommendations to leadership on a regular cadence • Cross-functional alignment with Product Marketing, Demand Generation, Lifecycle, Creative, and Marketing Operations on targeting, messaging, and down-funnel conversion About You: • 5+ years running and scaling paid performance campaigns at high-growth B2B SaaS, developer tools, or consumer tech companies • Demonstrated AI-native habits, where you reach for AI by default and have built agents, automations, or workflows that changed how you operate (if you ve automated parts of your own job, that s a strong signal) • Hands-on expertise with Meta Ads, Google Search and YouTube, and LinkedIn Ads, with TikTok Ads or programmatic as a bonus • A track record managing $1M to $5M+ in annual paid media budgets and beating ROAS and CAC goals • Fluency in data and analytics and storytelling with campaign data and testing and evaluating audience performance • Strong copywriting instincts and taste in performance creative, and ability to scale taste with AI <l

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