Senior Field Marketing Manager

Siteimprove · Londonsenior

En corto

▸Liderazgo estratégico de marketing en campo para mercados europeos, alineado con objetivos globales.
▸Gestión de eventos, campañas locales y programas de generación de demanda con enfoque en pipeline y revenue.
▸Destacado: liderazgo en la implementación de campañas con inteligencia artificial (Siteimprove.ai) en mercados clave.

Fluency in English required for cross-functional collaboration and global stakeholder comm

En ~1 minuto te damos: quién te entrevista, las preguntas probables con respuestas desde tu CV, y tu CV adaptado a esta vacante. Gratis, sin tarjeta.

¿Qué piden?

✓Experiencia comprobada en marketing de campo o demand generation a nivel regional
✓Capacidad para alinear estrategias globales con necesidades locales en mercados europeos
✓Habilidades avanzadas en análisis de datos y toma de decisiones basada en métricas
✓Experiencia en gestión de eventos B2B de alto impacto (conferencias, roadshows, webinars)
✓Capacidad de colaboración con equipos de ventas y stakeholders internos
✓Dominio del ciclo de ventas y experiencia en programación de campañas para acelerar el pipeline

¿No cumplís todo? Es lo normal — tu dossier gratis te dice qué gaps tenés y cómo cubrirlos en la entrevista.

Siteimprove.aiCRM (Salesforce)Marketing Automation (HubSpot,Google AnalyticsMicrosoft ExcelPower BISlackZoomLinkedIn Marketing SolutionsEvent Management Platforms

¿A quién escribirle en Siteimprove?

Tu dossier gratis identifica a las personas que te entrevistarían — con su background, qué valoran y cómo escribirles para destacar antes de aplicar.

Siteimprove is a global leader in digital accessibility, content optimization, and web governance, empowering organizations to deliver inclusive, high-performing digital experiences. ai , the only enterprise platform that unifies content compliance and content performance, we are leading the way in the AI era, helping organizations ensure content performs for both humans and AI. From accessibility to SEO, analytics, and content strategy, our platform enables organizations to optimize content that is both compliant and discoverable. As a Field Marketing Manager at Siteimprove, you will lead the strategy and execution of high-impact field marketing initiatives that drive demand generation, pipeline acceleration, and brand growth across international markets, with a primary focus on our EU markets. This role owns regional field marketing strategy and associated pipeline targets, translating global priorities into locally relevant, scalable programs that directly support revenue objectives. You are an experienced strategic partner to regional sales leadership, responsible for shaping integrated inbound and outbound marketing programs, influencing go-to-market plans, and optimizing investment based on performance insights. With a deep understanding of regional market dynamics and buyer behavior, you will proactively identify growth opportunities, guide program prioritization, and continuously refine field marketing approaches through data-driven analysis. This role also serves as a key connector between global marketing, sales, and cross-functional stakeholders to ensure alignment, consistency, and measurable business impact. What you will be doing Strategic Planning and Execution: Own the regional field marketing strategy, developing and executing integrated, multi-channel plans that align with global priorities while addressing regional market dynamics to drive sustained demand generation, pipeline growth, and brand impact to meet regional pipe goals. Event Strategy and Management: Lead the strategy, planning, and execution of high-impact regional and multi-market events—including conferences, trade shows, executive programs, webinars, and roadshows—ensuring clear objectives, strong sales alignment, and measurable contribution to pipeline and revenue. Campaign Localization and Optimization: Serve as the regional expert in adapting and scaling global campaigns, ensuring they are localized effectively to meet market needs, resonate with target audiences, and deliver consistent brand messaging while maximizing performance. Demand Generation and Funnel Ownership: Design, execute, and optimize comprehensive demand generation and lead nurturing programs across the full buyer journey, partnering with sales to influence pipeline velocity, conversion rates, and revenue outcomes. Sales Partnership and Stakeholder Leadership: Act as a strategic partner to regional sales leadership, collaborating on go-to-market planning, account-based initiatives, and territory priorities to improve lead quality, sales enablement, and overall marketing impact. Performance Measurement and Data-Driven Decision Making: Define success metrics, analyze performance data, and leverage market insights to continuously optimize programs, inform investment decisions, and clearly communicate results and recommendations to senior stakeholders. Integrated Multi-Channel Campaign Leadership: Lead the development and execution of integrated campaigns across email, digital advertising, social, and other channels, ensuring cohesive execution, consistent messaging, and alignment from strategy through delivery. Brand Leadership and Regional Positioning: Champion brand consistency and positioning across assigned regions, ensuring a strong, differentiated, and locally relevant brand presence across all field marketing initiatives.

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