Sr. Product Marketing Manager, Programmatic Ad Solutions

Lyft·San Francisco, CAsenior

En corto

→Liderar la estrategia y lanzamiento de soluciones programáticas y de extensión de audiencias de Lyft Ads.
→Gestionar alianzas clave con DSPs, SSPs y proveedores de medición, definiendo estructuras comerciales y técnicas.
→Ser el puente entre producto, ventas y socios para impulsar el crecimiento en mercados programáticos.

Fluency in English required for cross-functional collaboration and external partner engage

En ~1 minuto te damos: quién te entrevista, las preguntas probables con respuestas desde tu CV, y tu CV adaptado a esta vacante. Gratis, sin tarjeta.

🎧¿Llegás a la entrevista? Llevá el copiloto. Nuestra extensión escucha la entrevista en vivo y te muestra anclas de 3-4 palabras desde tu CV y tu preparación — mirás, conectás, hablás. Gratis. Ver la extensión →

¿Qué piden?

✓Experiencia comprobada en marketing de producto en publicidad programática o medios comerciales.
✓Habilidades avanzadas en análisis de mercado, estrategia comercial y negociación con socios.
✓Capacidad para liderar proyectos cruzafuncionales con equipos de producto, datos y ventas.
✓Conocimiento profundo de ecosistemas programáticos: DSPs, SSPs, clean rooms, medición.
✓Capacidad para construir narrativas claras y diferenciadoras para audiencias B2B.
✓Experiencia en definir modelos de precios, empaquetado y estructuras de deal para soluciones digitales.

¿No cumplís todo? Es lo normal — tu dossier gratis te dice qué gaps tenés y cómo cubrirlos en la entrevista.

Programmatic AdvertisingDSPsSSPsData Clean RoomsAd NetworksMeasurement ProvidersFirst-Party DataAudience ExtensionProduct MarketingGo-to-Market Strategy

¿A quién escribirle en Lyft?

Tu dossier gratis identifica a las personas que te entrevistarían — con su background, qué valoran y cómo escribirles para destacar antes de aplicar.

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft Ads is one of the fastest-growing commerce media businesses in the industry, connecting brands to a high-intent, on-the-move audience across Lyft's rider and driver networks. With proprietary first-party data spanning millions of rides and real-world consumer journeys, Lyft Ads offers advertisers a unique combination of targeting, context, and measurement that traditional platforms cannot replicate. We are building the future of mobility media — and we are looking for exceptional talent to help lead that charge. We are seeking a strategic, highly cross-functional leader to join Lyft Ads as our Sr. Product Marketing Manager for Programmatic Ad Solutions. This is a unique and high-impact role at the intersection of programmatic advertising, revenue partnership development, and go-to-market strategy. You will own three interconnected pillars that are core to Lyft Ads' growth: building our programmatic and Audience Extension business, managing key channel and demand partners, and developing the packaging and pricing strategy that powers our sales organization. This role requires a rare blend of strategic thinking, commercial acumen, and operational execution. You will work closely with Product, Data Science, Sales, and external partners to define how Lyft Ads goes to market — both on-platform and off — and to ensure we are positioned to win against competitors in the rapidly evolving commerce media landscape. Responsibilities: • Programmatic Strategy & Audience Extension Go-to-Market • Own the end-to-end strategy and go-to-market for Lyft Ads' programmatic business, with a primary focus on Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app. • Develop compelling narratives, positioning frameworks, and packaging structures that clearly articulate Lyft Ads' programmatic differentiation to agencies, brands, and demand partners. • Define the commercial and product strategy for how Audience Extension is sold, including deal structures, influencing pricing, audience segmentation, and measurement integration. • Partner closely with Product Management and Data Science to ensure programmatic offerings are technically sound, scalable, and competitively differentiated. • Monitor programmatic market trends, competitive dynamics, and evolving buyer behavior to proactively refine strategy and maintain a leading position. • Drive revenue growth through programmatic channels by identifying new demand sources and structuring scalable, repeatable go-to-market motions. • Programmatic Channel & Partner Management • Identify, evaluate, and manage relationships with key programmatic channel and revenue partners including DSPs, SSPs, data clean rooms, ad networks, and measurement providers. • Partner with the leadership team to influence commercial negotiations and deal structuring across the programmatic partner ecosystem — defining how Lyft Ads integrates technically, commercially, and strategically with each partner. • Build a partner prioritization framework that optimizes for revenue impact, technical efficiency, audience scale, and strategic alignment. • Serve as the primary business point of contact for programmatic demand and measurement partners; drive QBRs, joint business plans, and revenue accountability. • Work with Engineering, AdTech, and Product teams to ensure partner connections are optimally implemented and continuously improved. • Evaluate emerging demand sources and new partnership models (e.g., retail media networks, data collaboration platforms) to identify incre

¿Buscando algo parecido?

Dejá tu email y te avisamos cuando salgan vacantes que coincidan con tu perfil.

No apliques sin prepararte

Investigamos quién te entrevista, adaptamos tu CV y te ensayamos en vivo — gratis la primera.