Associate Director UA

Gramgamescareers · Londonsenior

In short

▸Líder de UA estratégico para juegos móviles con enfoque en crecimiento rentable.
▸Diriges estrategias de adquisición de usuarios en múltiples canales, optimizas el funnel y colaboras con creativos y producto.
▸Trabajas en equipo autónomo con alta autonomía y impacto en productos populares como Merge Dragons!

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What they ask for

✓6-10+ años en marketing de rendimiento en móviles, preferiblemente gaming
✓Experiencia comprobada en UA para juegos free-to-play
✓Habilidades avanzadas en análisis de datos y métricas (ROAS, LTV, pLTV)
✓Capacidad para liderar y desarrollar equipos de UA
✓Experiencia con experimentación, testing y frameworks de medición (MMM, incrementality)
✓Aptitud para colaborar con equipos de creativos, producto y ASO

Don't tick every box? That's normal — your free dossier shows your gaps and how to cover them in the interview.

UA (User Acquisition)ROASLTVpLTVMMMIncrementality StudiesFTUE/RTUECreative TestingCampaign StructureCross-Functional Collaboration

Who should you write to at Gramgamescareers?

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Who We Are: Gram Games is the studio behind popular titles like 1010!, Six!, Merge Dragons!, and Merge Magic!, with more exciting projects in the pipeline. We are proudly part of the Zynga & Take-Two Interactive family. We do things differently here: we work in small self-managing teams, giving you an incredible amount of ownership, autonomy, and impact. At Gram, everyone is expected to have a razor-sharp focus on creating a tangible impact on their team, their work environment, and on the overall company strategy. If you are motivated by autonomy, constant improvement, collaboration, and a sense of belonging, this is the place for you. We are looking for a results-driven UA leader to drive profitable growth for Gram Games and Merge Dragons! . This role will own the full UA strategy and execution across all major channels, leading scale initiatives while improving efficiency, measurement, and cross-functional collaboration. You will work closely with Product, Creative, ASO, and Data teams to unlock sustainable growth, strengthen funnel performance, and continuously identify new opportunities. You will mentor and empower the UA team to deliver best-in-class execution with strong accountability on performance outcomes. Responsibilities Strategic Leadership • Own the end-to-end UA strategy and performance for the portfolio, ensuring profitability targets are met. • Manage yearly growth planning, scaling strategies, and risk-mitigation across markets and channels. • Drive strategic experimentation and support innovation in targeting, channels, and inventory diversification. Performance Optimization • Lead measurement frameworks (MMM, incrementality studies, pLTV) to improve decision quality. • Strengthen full-funnel performance with product-aligned campaigns (FTUE/RTUE, monetization events). • Build rigorous test roadmaps in creative, audiences, and campaign structure to drive ROAS and LTV uplift. Team & Collaboration • Mentor UA managers and analysts; help build structured career growth and execution excellence. • Partner closely with Creative teams to fuel testing velocity and creative breakthroughs. • Collaborate with ASO and Product teams to ensure cohesive funnel optimization and visibility improvements. Operational Excellence • Establish clear accountability for results with transparent reporting and actionable insights. • Improve execution speed through better process, prioritization, and cross-team alignment. Qualifications • 6–10+ years of performance marketing experience in mobile free-to-play, ideally in gaming. <li style="fon

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