<div class="content-intro"><h3>Who We Are</h3> VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a>.</div>We are looking for a Senior Digital Insight Analyst & CRO to join our Data & Marketing team. In this role, you will lead the analysis of user behaviour across complex, multi-market digital environments—identifying key optimization opportunities and defining data-driven strategies to elevate user experiences and boost conversion performance. What will you do? <ul> <li>Customer Journey & CRO Strategy: Lead funnel and behavioral analysis across digital touchpoints, collaborating closely with CRO and product teams to design, run, and evaluate experimentation initiatives (A/B testing, incrementality analysis, and heuristic reviews).</li> <li>Advanced Analytics & AI: Perform statistical analyses and leverage AI capabilities to accelerate insight generation, separating signal from noise to understand the business impact of optimization efforts.</li> <li>Dashboards & Reporting: Design, maintain, and present intuitive performance dashboards, measurement frameworks, and executive reports featuring key behavioural findings and strategic recommendations.</li> <li>Data Quality & Governance: Partner with Analytics Engineering and Data teams to define robust KPIs and ensure high tracking quality and data consistency.</li> <li>Mentorship & Team Support: Provide guidance and support to junior analysts within the team.</li> </ul> What are we looking for? <ul> <li>Proven Domain Expertise: Strong background in digital analytics, behavioural analytics, or CRO, with hands-on experience navigating complex environments and engaging with multiple stakeholders.</li> <li>Technical & Tooling Proficiency:</li> <li>Proficient with modern analytics tools (e.g., Google Analytics 4, Amplitude).</li> <li>Skilled with BI platforms (Tableau, Power BI, Looker).</li> <li>Basic-to-intermediate SQL knowledge is a strong plus.</li> <li>Analytical & Statistical Acumen: Deep understanding of digital journeys, conversion funnels, testing methodologies, and statistical analysis to evaluate incrementality.</li> <li>Communication & Storytelling: Ability to translate complex datasets into actionable business recommendations through

Senior Digital Insight Analyst

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