Senior CRM Strategist

Wundermanthompson·Londonsenior

In short

→Estratega CRM senior enfocado en automoción, diseñando experiencias de cliente conectadas.
→Día a día: definir estrategias desde el brief hasta la entrega, con foco en datos, creatividad y objetivos comerciales.
→Destaque: Trabajarás en una cuenta clave de automoción con acceso a datos reales y equipo multidisciplinario global.

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What they ask for

✓Experiencia sólida en estrategia CRM en entornos agenciales.
✓Capacidad demostrada para liderar estrategias desde el brief hasta la entrega.
✓Foco en el cliente y en el recorrido del consumidor, especialmente en automoción.
✓Colaboración efectiva con equipos de datos, creatividad y servicios al cliente.
✓Experiencia trabajando con múltiples niveles jerárquicos y stakeholders.
✓Aptitud para comunicar estrategias complejas con claridad en entornos híbridos.

Don't tick every box? That's normal — your free dossier shows your gaps and how to cover them in the interview.

CRMCustomer JourneyData StrategyInsightsBrand ExperienceCustomer ExperienceCommerceWeb ExperienceRetail ActivationsWPP Open

Who should you write to at Wundermanthompson?

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Who We Are VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML. Senior CRM Strategist Company: VML Working Model: Hybrid working Location: Sea Containers office, London, SE1 At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices; Brand experience, Customer experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. The Role As a Senior CRM Strategist, you'll be a key strategic voice within the team, working closely with Client Services, Creative and other disciplines to turn business challenges into effective, customer-focused solutions. In this role, you’ll focus on one of our major automotive accounts, helping shape CRM strategy across the connected customer journey, from brand consideration and lead generation to end-to-end lifecycle CRM, web experience, and retail activations. You will work closely in partnership with our data strategy team, using the insight from our access to customer data to shape strategy and drive performance. You'll be involved from brief through to delivery, helping shape the strategic direction, inspire creative thinking and make sure the work remains rooted in a clear understanding of the customer and the client's commercial objectives. You'll work across multiple stakeholders and levels of seniority, so being able to adapt your approach, communicate clearly and build strong relationshi

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