Senior UX/UI Designer (CRO)

Wundermanthompson·Londonsenior

In short

→Diseñador UX/UI especializado en optimización de tasas de conversión (CRO) para pruebas A/B y páginas de aterrizaje.
→Trabajas en equipo con un squad dedicado a CRO, transformando datos en experiencias digitales que aumentan conversiones.
→Destaca por diseñar experiencias centradas en el usuario, con enfoque en rendimiento y datos.

Proficiency in English is required for collaboration across global teams.

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What they ask for

✓Experiencia comprobada en diseño UX/UI con enfoque en CRO y pruebas A/B.
✓Capacidad para traducir datos y comportamiento de usuarios en diseños optimizados.
✓Dominio de herramientas de prototipado y diseño interactivo (Figma, Sketch, etc.).
✓Conocimiento profundo de principios de diseño persuasivo y jerarquías de conversión.
✓Experiencia en diseño para web y móvil, con atención al detalle en versiones de prueba.
✓Colaboración efectiva en equipos multidisciplinarios dentro de un squad de CRO.

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Who We Are VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML. Senior UX/UI or Product Designer with a specialized focus on Conversion Rate Optimisation (CRO) and experimentation to join our dynamic, flexible team, embedded directly within our dedicated CRO squad. The opportunity We are seeking a highly skilled and passionate UX/UI or Product Designer with a specialized focus on Conversion Rate Optimisation (CRO) and experimentation to join our dynamic, flexible team, embedded directly within our dedicated CRO squad. This hybrid role is for a hands-on designer who excels at crafting, optimizing, and delivering high-performing digital experiences across desktop and mobile. You will design premium web experiences and landing pages that drive user engagement, maximize conversions, and seamlessly support business growth. You will be instrumental in translating user data, behaviour analytics, and strategic hypotheses into high-impact design variations and optimized user journeys. Working collaboratively within a cross-functional CRO squad, you will be responsible for the end-to-end design lifecycle of A/B and multivariate tests, ensuring every design is both meticulously executed and strategically optimized for maximum performance. What you’ll be doing You are a hands-on, highly motivated, and self-sufficient UX/UI or Product Designer with deep expertise in conversion-centered design principles, web/mobile usability, and data-driven Optimisation. Your passion for user-centric design pushes you to create intuitive, efficient, and visually stunning digital experiences that perform. Conversion-Centered Design & Execution: • Lead the end-to-end UX/UI design process for A/B testing, multivariate testing, landing pages, and ongoing Optimisation initiatives across web and mobile platforms. • Develop detailed user flows, interaction models, wireframes, and interactive, high-fidelity prototypes specifically optimized for experimentation and user validation. • Create pixel-perfect UI designs that respect and elevate our clients' brand guidelines, utilizing persuasive design patterns, psychological triggers, and clear, conversion-focused hierarchies. • Work with and support tokeni

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