Senior Product Marketing Manager

Kraken · London, UKsenior

In short

▸Gestión estratégica del lanzamiento y crecimiento de un producto tecnológico para redes eléctricas en Europa.
▸Trabajo diario con estrategia de mercado, posicionamiento, contenido de thought leadership y alineación con ventas y producto.
▸Destacan por su enfoque en la transición energética y escalabilidad global del producto Kraken Distribution.

Experiencia en mercados europeos, preferiblemente con conocimiento de idiomas europeos

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What they ask for

✓7+ años en marketing de producto, estrategia comercial o GTM para software empresarial.
✓Experiencia demostrada en estrategias de lanzamiento y expansión de productos tecnológicos.
✓Capacidad para trabajar con ambigüedad y convertir insights de mercado en decisiones comerciales.
✓Habilidades sólidas en análisis de mercado, posicionamiento y mensajes para clientes empresariales.
✓Experiencia colaborando con equipos de ventas y marketing en programas ABM e impulsando el pipeline.
✓Conocimiento del sector eléctrico o utilities es una ventaja diferenciadora.

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Product MarketingGTM StrategyMarket ResearchPositioning & MessagingThought LeadershipCustomer-Facing ContentABM ProgramsEvent MessagingAnalyst EngagementCommercial Strategy

Who should you write to at Kraken?

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Help us use technology to make a big green dent in the universe! Kraken powers some of the most innovative global developments in energy. We create the technology that redefines utilities and unlocks a new energy system of the future. By optimising renewable generation, building a more intelligent grid, and empowering utilities to deliver an exceptional customer experience, our operating system is transforming the industry worldwide. It’s an incredibly exciting time to work in energy. Join us on our mission to improve the lives of ONE BILLION humans within the decade and shape a cleaner, better future for everyone. Help us use technology to make a big green dent in the universe! Kraken powers some of the most innovative global developments in energy. We’re a technology company focused on creating a smart, sustainable energy system. From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone. It’s a really exciting time in energy. Help us make a real impact on shaping a better, more sustainable future. 🏡 Where you'll fit in Why this role matters This role will focus on Kraken Distribution, our newest and fast-growing product line. We are looking for someone to help us grow Kraken Distribution's footprint by driving awareness, and figuring out product-market fit and the right go-to-market approach. About the role Kraken Distribution is serving distribution network operators as they navigate the next phase of the energy transition. , solar PVs, EVs, batteries) and much greater data complexity, Kraken Distribution helps utilities modernise how they plan, operate, and evolve their networks - enabling smarter, more flexible, and more customer-centric grids. 🚀 What you’ll own Product Strategy & Commercialisation: Help figure out product-market fit for Distribution across target markets Identify market opportunities and customer needs to influence product strategy and monetisation for Distribution Develop positioning and messaging for European markets Help drive adoption of Distribution Drive analyst engagement and help communicate our product vision and market differentiation Develop thought leadership and customer-facing content that builds awareness and credibility in the market Partner with Sales to develop the pipeline Work closely with the marketing team on ABM programs and event messaging Be the voice of the market Build a strong understanding of customer needs, market trends and competitors Bring customer insights into product and go-to-market discussions Help ensure that commercial decisions are grounded in customer and market evidence 🧠 What you bring to the party 7+ years' experience in Product Marketing, Commercial Strategy, GTM Strategy, Product Management or Management Consulting. Experience defining go-to-market strategies for enterprise software or technology products. Strong strategic thinking and comfort working with ambiguity. The ability to turn market insight into practical product and commercial recommendations. Bonus points Knowledge of European languages Experience in utilities Kraken is a certified Great Place to Work in France, Germany, Spain, Japan, Australia, and USA. In the UK we are one of the Best Workplaces on Glassdoor with a score of 4.5, and in Germany we rate 4.7 on Kununu as a Top Company. Check out our Welcome to the Jungle site ( FR / EN ) to learn more about our teams and culture. Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. If you have any specific accommodations or a unique preference, please contact us at ----- and we'll do what we can to customise your interview process for comfort and maximum magic!

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