Field Marketing Manager

Asana · San Franciscomid

En corto

▸Gestiona campañas y eventos de campo en América del Norte para generar pipeline.
▸Trabajas con ventas, marketing y equipos internos para ejecutar eventos y estrategias ABM.
▸Destacado: Liderazgo en eventos patrocinados y propios con enfoque en resultados de ventas.

Proficiency in English is required.

En ~1 minuto te damos: quién te entrevista, las preguntas probables con respuestas desde tu CV, y tu CV adaptado a esta vacante. Gratis, sin tarjeta.

¿Qué piden?

✓Experiencia en marketing de campo o go-to-market en entornos B2B.
✓Habilidades sólidas en planificación y ejecución de eventos (presenciales y digitales).
✓Capacidad para trabajar con equipos de ventas y alinearse con objetivos de pipeline.
✓Experiencia en gestión de presupuestos y proveedores para eventos.
✓Capacidad analítica para medir el impacto de campañas y ajustar estrategias.
✓Comunicación efectiva con líderes regionales y partes interesadas múltiples.

¿No cumplís todo? Es lo normal — tu dossier gratis te dice qué gaps tenés y cómo cubrirlos en la entrevista.

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¿A quién escribirle en Asana?

Tu dossier gratis identifica a las personas que te entrevistarían — con su background, qué valoran y cómo escribirles para destacar antes de aplicar.

The Asana Marketing team is responsible for fueling business growth and building a brand customers love . We create campaigns and content to attract new accounts and inspire current ones to grow with us . We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content cre ation, advertising, and lifecycle marketing . As a Field Marketing Manager, you will be a critical contributor on our Revenue Marketing team, working cross-functionally to develop our go-to-market strategy and execute campaigns that create and accelerate sales pipeline . Reporting to the AMER Field Marketing Lead, you will partner closely with regional sales leaders to align marketing strategy with sales goals through a mix of digital campaigns, experiential events, executive roundtables, and ABM . You will make data-driven decisions and adapt quickly to industry imperatives to customize our marketing progr ams and maximize impact . This role is based in our San Francisco office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fridays depends on the type of work you do and the teams with which you partn er . If you're interviewing for this role, your recruiter will share more about the in-office requirements . What you’ll achieve • Program Ownership: Develop and own the field marketing program for North America across owned and sponsored events from concept through completion, including planning, budgeting, vendor management, and reporting . • Pipeline Acceleration: Partner closely with revenue leaders, field sales reps, and SDRs on pre- and post-show strategies to engage target audiences and maximize pipeline generation . • Cross-Functional Event Execution: Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, and Customer Advocacy . • <strong data-path-to-node="8,3,0,0" data

No apliques sin prepararte

Investigamos quién te entrevista, adaptamos tu CV y te ensayamos en vivo — gratis la primera.