Field Marketing Manager

Asana·San Franciscomid

In short

→Gerente de Marketing en Campo para América del Norte, focalizado en eventos y campañas de campo.
→Ejecutas campaña desde idea hasta impacto: eventos, ABM, roundtables, estrategias pre/post-show.
→Destacado: trabajar con líderes de ventas y ejecutivos para acelerar pipeline con datos y estrategias personalizadas.

Conversational English required for collaboration with global teams.

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The questions they'll ask you

1. ¿Cómo planificarías una campaña de ABM para un evento corporativo en San Francisco con un presupuesto limitado?

🔒 +7 more questions

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💵 USD · Remote · No visa

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What they ask for

✓Experiencia mínima de 5 años en marketing de campo o similar.
✓Capacidad comprobada para manejar presupuestos y proveedores.
✓Experiencia sólida en planificación y ejecución de eventos (presenciales y virtuales).
✓Habilidades de comunicación y colaboración con equipos comerciales y de producto.
✓Enfoque orientado a datos y resultados (KPIs de pipeline, conversiones).
✓Capacidad para trabajar en un entorno híbrido con días presenciales obligatorios.

Don't tick every box? That's normal — your free dossier shows your gaps and how to cover them in the interview.

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Who should you write to at Asana?

Your free dossier identifies the people who'd interview you — their background, what they value, and how to reach out so you stand out before applying.

The Asana Marketing team is responsible for fueling business growth and building a brand customers love . We create campaigns and content to attract new accounts and inspire current ones to grow with us . We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content cre ation, advertising, and lifecycle marketing . As a Field Marketing Manager, you will be a critical contributor on our Revenue Marketing team, working cross-functionally to develop our go-to-market strategy and execute campaigns that create and accelerate sales pipeline . Reporting to the AMER Field Marketing Lead, you will partner closely with regional sales leaders to align marketing strategy with sales goals through a mix of digital campaigns, experiential events, executive roundtables, and ABM . You will make data-driven decisions and adapt quickly to industry imperatives to customize our marketing progr ams and maximize impact . This role is based in our San Francisco office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fridays depends on the type of work you do and the teams with which you partn er . If you're interviewing for this role, your recruiter will share more about the in-office requirements . What you’ll achieve • Program Ownership: Develop and own the field marketing program for North America across owned and sponsored events from concept through completion, including planning, budgeting, vendor management, and reporting . • Pipeline Acceleration: Partner closely with revenue leaders, field sales reps, and SDRs on pre- and post-show strategies to engage target audiences and maximize pipeline generation . • Cross-Functional Event Execution: Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, and Customer Advocacy . • <strong data-path-to-node="8,3,0,0" data

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