Associate Director UA

Zyngacareers · Londonmid

In short

▸Líder de adquisición de usuarios (UA) para juegos como Merge Dragons! y Gram Games.
▸Diriges estrategia, pruebas y ejecución en múltiples canales con enfoque en rentabilidad y escalabilidad.
▸Destacado: lideras un equipo y colaboras estrechamente con creativos, producto y datos para mejorar el funnel.

Proficiency in English required

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What they ask for

✓Experiencia comprobada en UA para juegos móviles
✓Experto en métricas de rendimiento: ROAS, pLTV, incrementality
✓Habilidades de liderazgo y mentoría de equipos
✓Capacidad para trabajar con equipos multidisciplinarios (creativo, producto, ASO)
✓Conocimiento en frameworks de medición (MMM, test A/B)
✓Experiencia con estrategias de escalamiento y mitigación de riesgos en mercados internacionales

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Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition. From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more! Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level. Join us and be part of the play! We are looking for a results-driven UA leader to drive profitable growth for Gram Games and Merge Dragons! . This role will own the full UA strategy and execution across all major channels, leading scale initiatives while improving efficiency, measurement, and cross-functional collaboration. You will work closely with Product, Creative, ASO, and Data teams to unlock sustainable growth, strengthen funnel performance, and continuously identify new opportunities. You will mentor and empower the UA team to deliver best-in-class execution with strong accountability on performance outcomes. Responsibilities Strategic Leadership • Own the end-to-end UA strategy and performance for the portfolio, ensuring profitability targets are met. • Manage yearly growth planning, scaling strategies, and risk-mitigation across markets and channels. • Drive strategic experimentation and support innovation in targeting, channels, and inventory diversification. Performance Optimization • Lead measurement frameworks (MMM, incrementality studies, pLTV) to improve decision quality. • Strengthen full-funnel performance with product-aligned campaigns (FTUE/RTUE, monetization events). • Build rigorous test roadmaps in creative, audiences, and campaign structure to drive ROAS and LTV uplift. Team & Collaboration • Mentor UA managers and analysts; help build structured career growth and execution excellence. • Partner closely with Creative teams to fuel testing velocity and creative breakthroughs. • Collaborate with ASO and Product teams to ensure cohesive funnel optimization and visibility improvements. Operational Excellence • <span

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