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Jobs / Siteimprove

Senior Field Marketing Manager

Siteimprove·Londonsenior

In short

  • →Liderazgo estratégico de marketing de campo en mercados europeos para impulsar pipeline y demanda.
  • →Gestión integral de eventos, campañas locales y programas de generación de leads con enfoque en datos.
  • →Pilar clave entre marketing global, ventas regionales y otras áreas para alinear objetivos y resultados.

Fluency in English required for collaboration across global teams and execution of interna

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The questions they'll ask you

1. ¿Cómo has adaptado una campaña global para que resonara en un mercado europeo específico? (Ejemplo concreto)

2. Describe un evento de campo que lideraste y cómo mediste su impacto en el pipeline.

3. ¿Cómo priorizas inversiones en marketing cuando tienes un presupuesto limitado y múltiples objetivos regionales?

🔒 +7 more questions

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What they ask for

  • ✓5+ años en marketing de campo o demand generation con experiencia en mercados europeos.
  • ✓Demostrada capacidad para liderar eventos multicanal y campañas regionales a escala.
  • ✓Experiencia comprobada en gestión de presupuestos y toma de decisiones basada en datos.
  • ✓Habilidades sólidas de colaboración con equipos de ventas para influir en el crecimiento del pipeline.
  • ✓Familiaridad con herramientas de CRM, marketing automation y análisis de rendimiento (Salesforce, Marketo, etc.).
  • ✓Fluidez en inglés para trabajo con equipos globales y liderazgo de estrategias internacionales.

Don't tick every box? That's normal — your free dossier shows your gaps and how to cover them in the interview.

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Who should you write to at Siteimprove?

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Siteimprove is a global leader in digital accessibility, content optimization, and web governance, empowering organizations to deliver inclusive, high-performing digital experiences. ai , the only enterprise platform that unifies content compliance and content performance, we are leading the way in the AI era, helping organizations ensure content performs for both humans and AI. From accessibility to SEO, analytics, and content strategy, our platform enables organizations to optimize content that is both compliant and discoverable. As a Field Marketing Manager at Siteimprove, you will lead the strategy and execution of high-impact field marketing initiatives that drive demand generation, pipeline acceleration, and brand growth across international markets, with a primary focus on our EU markets. This role owns regional field marketing strategy and associated pipeline targets, translating global priorities into locally relevant, scalable programs that directly support revenue objectives. You are an experienced strategic partner to regional sales leadership, responsible for shaping integrated inbound and outbound marketing programs, influencing go-to-market plans, and optimizing investment based on performance insights. With a deep understanding of regional market dynamics and buyer behavior, you will proactively identify growth opportunities, guide program prioritization, and continuously refine field marketing approaches through data-driven analysis. This role also serves as a key connector between global marketing, sales, and cross-functional stakeholders to ensure alignment, consistency, and measurable business impact. What you will be doing Strategic Planning and Execution: Own the regional field marketing strategy, developing and executing integrated, multi-channel plans that align with global priorities while addressing regional market dynamics to drive sustained demand generation, pipeline growth, and brand impact to meet regional pipe goals. Event Strategy and Management: Lead the strategy, planning, and execution of high-impact regional and multi-market events—including conferences, trade shows, executive programs, webinars, and roadshows—ensuring clear objectives, strong sales alignment, and measurable contribution to pipeline and revenue. Campaign Localization and Optimization: Serve as the regional expert in adapting and scaling global campaigns, ensuring they are localized effectively to meet market needs, resonate with target audiences, and deliver consistent brand messaging while maximizing performance. Demand Generation and Funnel Ownership: Design, execute, and optimize comprehensive demand generation and lead nurturing programs across the full buyer journey, partnering with sales to influence pipeline velocity, conversion rates, and revenue outcomes. Sales Partnership and Stakeholder Leadership: Act as a strategic partner to regional sales leadership, collaborating on go-to-market planning, account-based initiatives, and territory priorities to improve lead quality, sales enablement, and overall marketing impact. Performance Measurement and Data-Driven Decision Making: Define success metrics, analyze performance data, and leverage market insights to continuously optimize programs, inform investment decisions, and clearly communicate results and recommendations to senior stakeholders. Integrated Multi-Channel Campaign Leadership: Lead the development and execution of integrated campaigns across email, digital advertising, social, and other channels, ensuring cohesive execution, consistent messaging, and alignment from strategy through delivery. Brand Leadership and Regional Positioning: Champion brand consistency and positioning across assigned regions, ensuring a strong, differentiated, and locally relevant brand presence across all field marketing initiatives.

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