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Negotiate your salary

Most people leave money on the table at the last step. A few calm moves — anchoring, market data, the whole package — change the number.

3 modules · 25 min · free

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01 · 8 min

Never name the first number

Whoever anchors first shapes the range. Usually that shouldn't be you.

"What are your salary expectations?" is asked early on purpose — to anchor you low before you have leverage. You don't have to answer it directly. Deflect politely: say you're focused on fit first and you're confident you'll land on a fair number, or ask what range is budgeted for the role.

If pushed, give a researched range, not a point, and put your real target near the bottom of it so there's room to move up. The rule: the person with the most information should speak last, and after an offer you have far more information than before it.

  • The early expectations question is an anchoring move
  • Deflect first; ask for their budgeted range
  • If you must answer, give a range, not a single number
  • Leverage grows after they've decided they want you
  1. 1Deflect: 'I want to make sure it's a fit first'
  2. 2Turn it around: 'What's the range for the role?'
  3. 3If pressed, give a researched range

Write your one-line deflection for 'What's your expected salary?'

e.g. 'I'd rather understand the role and team first — I'm sure we can land on a fair number. What range is budgeted for this?'

Anchor
The first number mentioned, which pulls the whole negotiation toward it.

02 · 8 min

Know your market range

You can't negotiate confidently against a number you're guessing at.

Confidence in a negotiation comes from data. Before any offer conversation, build a range for your role, level, and location using multiple sources — public salary sites, levels databases, community surveys, and people in your network doing the same work. Adjust for company stage (a funded scale-up pays differently than a bootstrapped shop) and for remote-vs-local pay policies.

Hold three numbers in your head: your walk-away (the minimum you'd accept), your target (a fair, well-supported ask), and your reach (the top of the realistic band). Anchor conversations around the target-to-reach part of the range.

  • Triangulate a range from several sources, not one
  • Adjust for level, location, and company stage
  • Keep three numbers: walk-away, target, reach
  • Remote roles may use global or location-based bands — ask which

Write your walk-away, target, and reach numbers for your next role.

If you can't fill them from data, that's the homework — a range you can defend is your whole leverage.

Comp band
The salary range a company assigns to a role and level.

03 · 9 min

Negotiate the package, not just base

Base salary is one lever of several — and sometimes not the one with the most give.

When base is capped, the total package often isn't. Equity, a signing bonus, a guaranteed early review, extra PTO, remote/flexibility, a learning budget, or a better title can all move — and some cost the company less than base, so they're easier yeses.

Decide what you actually value before the call, and negotiate the whole offer as a package. "I'm excited to join. To get there, I'd need base at X; if that's tight, a signing bonus or a six-month review to revisit would close the gap." You give them options to say yes, instead of one number to say no to.

  • Total comp = base + equity + bonus + benefits + flexibility
  • Some levers cost the company less than base — easier yeses
  • Offer options, not a single ultimatum
  • Know what you value most before you ask
  1. 1List what you value (base, equity, remote, growth)
  2. 2Rank them
  3. 3Ask for the top one, with a fallback lever

Besides base, name two levers you'd trade for and one you wouldn't.

e.g. would trade for equity + a 6-month review; wouldn't give up full remote. Now you can negotiate flexibly without losing what matters.

Signing bonus
A one-time payment on joining — often used to bridge a base-salary gap.
Total comp
The full value of an offer: base, equity, bonuses and benefits combined.

Now do it for your real interview

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