Director, Global Campaigns

Twiliosenior

In short

▸Líder de campañas globales que dirigen conciencia y oportunidades de negocio.
▸Trabajo multidisciplinario con ventas, producto y marketing para ejecutar campañas integradas.
▸Destaca por una visión estratégica global y datos para impulsar el crecimiento acelerado.

Proficiency in English required

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What they ask for

✓Liderazgo probado de campañas globales multi canal.
✓Experiencia en buyer journey y comunicación dirigida por AI.
✓Habilidades avanzadas de gestión de proyectos y toma de decisiones basada en datos.
✓Capacidad de colaborar con equipos de producto, ventas y marca.
✓Comprensión del mercado global y segmentación por vertical.
✓Aptitud para traducir marcos de mensaje en campañas efectivas.

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Artificial Intelligence (AI)Multi-channel campaignsGlobal audienceBuyer journeyContent strategyBrand strategyProduct marketingSalesCompany leadershipData-driven decision-making

Who should you write to at Twilio?

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Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio’s next Director of Global Campaigns. About the job As the head of the Twilio Global Campaign team, you are responsible for owning, developing and executing the major campaigns that drive awareness and opportunities for Twilio. This role is highly cross functional, working closely with both internal marketing partners across regions, sales, product, and company leadership to design end-to-end campaigns that deliver on business objectives. You possess a proven track record of leading multi-channel global campaigns with success, collaborating with stakeholders, and finding opportunities to strategically uplevel Twilio’s campaign engine. The ideal candidate has an advanced understanding of how campaigns resonate with a global audience, not just one country. You are skilled in understanding the modern AI-driven buyer journey at each stage of the funnel, have the ability to translate messaging frameworks into effective campaigns, and thrives in a collaborative environment. You recognize the value of running an integrated campaign motion, and have the ability to think both strategically and execute at an operational level with ease. Your performance will be measured by your ability to execute and achieve measurable results including building brand awareness, developing a system of content and assets that is valuable to all regions, and building campaigns that accelerate growth velocity. Responsibilities In this role, you will: • Set a strategic vision for global campaign structure, operations, and execution for our top 5 campaign motions. We are looking for someone who is very strategic in terms of knowing the audience, how to create content that resonates, tactics to reach that audience, and ideas that are visionary and tactical. • Be accountable to company leadership on the effectiveness of all global campaigns and programs • Strong project management skills and ability to use data to guide decision-making and resource allocation. Design and execute strategic end-to-end campaigns that both engage and convert prospective buyers with a focus on specific buyer and vertical segments • Partner with product marketing, content strategists, brand strategists, creat

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