Senior B2B Content Marketing Manager, Global

Adyen·Amsterdamsenior

In short

→Líder estratégico de contenido B2B global para una plataforma fintech de alto impacto.
→Gestiona planes de contenido, equipos y distribución en múltiples canales con enfoque en datos y resultados.
→Destaca por la fluidez en IA y la creación de programas de contenido recurrentes para fidelizar audiencias.

Fluency in English is required.

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What they ask for

✓8+ años en marketing de contenido o redacción estratégica en B2B tech, fintech o servicios financieros.
✓Experiencia probada en definir y evolucionar estrategias de contenido, no solo ejecutarlas.
✓Habilidad para alinear contenido con objetivos comerciales y de marca a nivel global.
✓Capacidad de gestión de proyectos con múltiples stakeholders (interiores y externos).
✓Dominio de formatos B2B: blogs, informes, landing pages, scripts, copy publicitaria, eventos.
✓Fluidez en el uso de IA para optimizar y escalar producción de contenido.

Don't tick every box? That's normal — your free dossier shows your gaps and how to cover them in the interview.

Content marketingB2B techFintechFinancial servicesContent strategyProject managementData-proficiencySEOGEOAEO

Who should you write to at Adyen?

Your free dossier identifies the people who'd interview you — their background, what they value, and how to reach out so you stand out before applying.

This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. Senior Content Marketing Manager, Global We are looking for a strategic, organised, and collaborative Senior Content Marketing Manager to lead the planning, execution, and optimisation of our content marketing initiatives for our global brand and product narratives. The senior content marketing manager role is focused on the strategic planning, creation, and optimization of Adyen's content marketing plan. They have strong project management skills, data-proficiency, creativity and business acumen - understanding of different B2B content formats and how to leverage them to meet set goals. What you’ll do • Lead on content planning for global brand programs and cross-vertical initiatives, defining a calendar of integrated content plans that meet business, marketing and brand goals • Develop and implement content production and distribution strategies to maximize reach and engagement across relevant channels and target audiences. • Collaborate closely with local and global teams, including country marketing managers, content marketing, designers, product marketing managers, commercial teams, sales, and agencies, to produce compelling and relevant content and marketing materials. • Collaborate closely with the Team Lead to build our global content strategy and engine. • Develop detailed project plans that outline resources, timelines, and milestones. Prioritize tasks, manage timelines, and keep various projects on track to meet deadlines. • Manage both in-house and external writing resources, ensuring adherence to product standards and brand consistency while upholding quality and voice. • Write copy as required for both short-form and long-form formats (e.g., blogs, reports, events, ad copy, landing pages, scripts). • Brief, review and manage video content. • Identify and develop ongoing content programs — series, franchises, recurring formats — that build audience habit and brand recognition over time. • Schedule, edit, proofread, publish, and optimize content for various platforms to ensure quality, clarity, consistency, and discoverability (SEO, GEO, AEO). • Regularly audit our content and report on data to measure the success of content and provide actionable insights for continuous improvement. • Support on identifying opportunities to scale content production through automation. • Stay up-to-date on industry trends and best practices in content marketing to drive innovation and maintain competitive edge. Who you are: • Experience 8+ years in content marketing and editorial, or strategic copywriting, ideally within B2B tech, fintech, or financial services. You bring a strong track record of owning and evolving content strategy, not just executing against it. • Strategic mindset You think beyond individual assets and understand how content drives business outcomes. You can connect content initiatives to broader marketing and commercial goals, identify opportunities, and prioritize where to play. • AI fluency You are co

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